Packaging Design & Brand Creation
Packaging Redesign & Brand Refresh
Rebrand For Tower on Wacker Drive
Packaging Redesign & Brand Refresh
ColorJar creates and redefines brands that shape how people eat, play, work, and live.
Featured Work
Navy Pier Case Study:
New logo, design system, and strategy to reinvent a Chicago icon.
Local Style Case Study:
Packaging design for Chicago-inspired potato chips.
The Siskel Film Center Case Study:
Brand overhaul for a legendary cultural institution.
GoodBelly Case Study:
Packaging redesign and brand refresh for pioneering gut-health company.
Lettuce Entertain You Case Study:
Digital brand redesign for one of the largest restaurant groups in America.
One East Wacker Case Study:
Rebrand for prominent Wacker Drive building.
Bank of America Tower Case Study:
Building the evolved visual identity and tenant touchpoint design for Chicago’s $1 Billion office tower.
Glider Chocolates Case Study:
Packaging design and brand creation for functional chocolate company.
HIDE + SEEK Case Study:
Strategy, logo, and visual system for hospitality hot spot on Restaurant Row in Chicago’s West Loop.
MINNA Case Study:
Packaging designed to disrupt the Whole Foods beverage aisle.
Transformation Case Study:
Creating a breakthrough DTC supplements brand.
600 West Case Study:
Rebrand for a landmark Chicago workplace.
Get Started With Us.
Brand Creation
Foundational Brand Strategy
Naming
Messaging
Logo Design
Visual Identity System
Brand Redesign
Positioning Strategy
Updated Messaging
Logo Refresh / Rebrand
New Look and Feel
Creative Direction
Brand Touchpoints
Packaging
Websites
Presentations
Collateral Systems
Branded Environments
Ready to give your brand a competitive edge? Contact Us
Featured Clients
Over 15 years we've delivered for 100+ clients across many industries from the Fortune 500 to growth-stage companies.
Great brands drive growth.
We align foundational brand strategy with brand design and creative expression to build brands that win.
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“Of the many firms we’ve worked with, ColorJar has the most thoughtful, practical, and research-grounded approach."
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"It’s clear that their team is passionate about their work, and, by extension, the success of their clients."
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“ColorJar knows what looks good and how to design with the essence of our brand.”
